Calorie Counts on Menu Boards

Most of us know it is difficult to watch your calorie intakes when you eat out. What seems healthy can often blow your calorie budget: salads that are 1000 calories or more, a chicken sandwich has the highest calorie count of any sandwich on the McDonald’s menu, etc.

In an effort to make health-conscious eating out more feasible, regulations have been in the works for years now to require restaurants with more than 20 locations to label their menus with calorie information. Seems great, right?

That took a slight setback recently. Recently, a bill was passed in the U.S. House of Representatives delaying the deadline for restaurants to have this information until May 2017. Bad news, right?

I actually have mixed feelings on this. Having spoken with some players involved in getting this information ready, it is more complicated than you might think. Easy examples are frozen yogurt shops or pizza places. Toppings will change the info for each pizza. That is a lot of information to try and fit onto menu boards.

I recently saw this solution at Chipotle:

Chipotle menu board

I’ll be honest. While I’m generally a fan of the menu labeling, this solution seems fairly unhelpful. A 500 calorie range with no specifics on what makes you at the bottom or top of that range is basically useless.

All in all, I think this is an important reminder that all regulations require a lot of nuance and to not be overly critical of either side. Each side has valid points.

What do you think of this regulation and it’s postponement? Let me know in the comments section!

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